Selling your home? It's all in the photography

Design Ideas
Home & Maker Mon Oct 12 2020 13:02:44 GMT+0100 (British Summer Time)

More clicks, more viewings, more opportunities to sell your home.

Whether it’s Rightmove or Zoopla, when browsing online portals for your next home, it’s easy to see that the most effective way to attract potential buyers or renters online is with high quality professional photography that makes your property stand out from the rest.

The more preparation and effort you put into your home listing, including the photography, the better the end results will be, especially as people are increasingly focusing on viewing properties online, via large, high definition screens. Remember, potential buyers or renters will be making their mind up quickly and you want your home to be one that leaves a lasting impression.

As online architects, we often find ourselves working with clients who are keen to add value to their property before selling or renting it out - whether that’s helping to create well-designed studio space in the garden, or opening up your living area to make the most of your garden views. As part of this, we would always suggest investing in photography as a great, efficient way to make sure that your listing really highlights the difference that your new renovations have made. If you’re looking for some ideas - big or small - on maximising your home’s potential before putting it on the market, we’ve also got some more tips and tricks for you here.

Professional photography can be a great way to achieve this, and we’ve put together our top 5 reasons as to why professional photography is a must when it comes to selling or renting out your house:

  1. A professional photographer, with a trained eye, will notice details that could sabotage a good shot. Unravelled toilet roll, a bottle of bright washing up liquid or an overflowing laundry basket - these all have the potential to distract from what should be considered a lovely room in your home, and working with a photographer will help to avoid these easily forgotten moments.

  2. A pro is just that - professional. They will know just how to stage a room to optimise the space and highlight its best features, from suggestions for a cushion shuffle to setting the dining room table for an inviting look.

  3. The photographer will also know where to seek out good images and frame your home with the best angles, which may include images that you’d never considered - for example, perhaps shooting from the outside looking in will give your home the best view.

  4. With a little prep, your home can be transformed. Professional photographers know how to use lighting to enhance a space, making it feel inviting and helping potential buyers to imagine themselves making this their home. Making sure your home is portrayed in the best possible light will make your space look bigger and better.

  5. We’ve already mentioned how now more than ever buyers are searching online for their dream home. This not only means more scrolling, but also more homes to compare - the very best, high-quality photographs and videos will be sure to wow them.

In these images, it’s all about showcasing the story of your home, emphasising its best features and enhanced potential, which makes it even more important to bear in mind that you are also the expert on your home. If you have a favourite view or aspect of your property then ask the photographer to capture it.

Working together, different shots of views and angles will encourage potential buyers to get a better view of your home and then make their own minds up. Consider having twilight or night time photos taken of your home to really make an impact. Exterior shots are really important as they put a property into context. You may not mind the large tree growing next door or a street light positioned close by but do you really want these to dominate your images?

Plus, don’t forget any outdoor space behind the house as this is an area often overlooked. A professional photographer will recognise the potential of a garden or patio area and can easily show how it can be used as an additional living area.

You may also want to indicate that your home is move-in ready. Finishing touches like lighting some candles, including a bowl of fresh fruit or arranging some flowers are all great ways to let your potential buyers know that your home is cared for and possibly a place they might like to live in.

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